MyUltra Cookie Policy
Last Updated: January 2026
Effective for: https://myultra.net/
Operated by Ultra Group
This Cookie Policy explains how MyUltra (“we”, “us”, “our”) uses cookies and similar technologies when you visit our website https://myultra.net/ (“the Website”). It describes what cookies are, how we use them, and how you can manage your cookie preferences.
By using the Website, you agree to the use of cookies as outlined below unless you disable them through your browser or device settings.
1. What Are Cookies?
Cookies are small text files stored on your computer or mobile device when you visit a website. Cookies do not harm your device and do not contain executable code, but they can store information about:
- User actions
- Preferences
- Browser and device identifiers
- Session activity
- Traffic and performance data
Cookies help ensure the Website works correctly and provides a reliable and secure user experience.
2. Types of Cookies We Use
We use several categories of cookies to support Website functionality and maintain high service quality.
2.1 Strictly Necessary Cookies
These cookies are essential for:
- Website navigation
- Page functionality
- Cart and checkout processes
- Session management
- Security and fraud prevention
Without these cookies, the Website cannot function properly. They do not require user consent.
Examples include:
- WordPress system cookies
- WooCommerce checkout cookies
- Security and firewall cookies
2.2 Performance & Analytics Cookies
These cookies help us understand how visitors interact with our Website. They allow us to:
- Improve user experience
- Identify performance bottlenecks
- Analyze Website traffic
- Optimize content and layout
We use:
Google Analytics
This tool collects anonymized information such as:
- Page views
- Time spent on pages
- Browser and device type
- Basic geolocation (city/country)
- Website navigation paths
No personally identifiable information is stored in analytics cookies.
2.3 Functionality Cookies
These cookies allow the Website to remember:
- User preferences
- Saved form entries
- Interface settings
- Language preferences
They enhance usability but are not strictly required.
2.4 Customer Support Cookies
The Website uses a live chat system powered by HubSpot.
HubSpot may store:
- A session identifier
- Chat timestamps
- Interaction context (to maintain conversation history)
These cookies ensure a smooth and responsive customer support experience.
2.5 Security Cookies
Security cookies help:
- Detect unusual activity
- Protect the Website from bots
- Prevent unauthorized access
- Maintain platform integrity
Examples include:
- Firewall cookies
- Anti-bot verification cookies
- Spam prevention cookies
These cookies are automatically set when you access the Website.
3. Third-Party Cookies
Certain third-party services used on the Website may set their own cookies.
These include:
| Third Party | Purpose |
| Google Analytics | Performance measurement & user behavior analytics |
| HubSpot Chat | Customer support and communication |
| Payment Providers | Secure checkout sessions & fraud prevention |
| Security Providers | Firewall, anti-bot, and traffic filtering |
We do not control third-party cookies directly.
Each provider maintains its own privacy and cookie policies.
4. Why We Use Cookies
MyUltra uses cookies to:
- Ensure Website stability and reliability
- Support cart, checkout, and account functions
- Improve user navigation
- Measure and improve performance
- Maintain Website security
- Provide effective customer support
- Personalize certain settings for convenience
Cookies are never used to store:
- Passwords
- Financial details
- Sensitive personal information
5. Managing Your Cookie Preferences
You can manage or disable cookies through your browser settings.
Most browsers allow you to:
- Block cookies
- Delete cookies
- Disable third-party cookies
- Clear browsing data
- Receive alerts before cookies are set
Common browser paths:
Chrome: Settings → Privacy & Security → Cookies
Firefox: Options → Privacy & Security → Cookies
Safari: Preferences → Privacy
Edge: Settings → Site Permissions → Cookies
Important:
Disabling cookies may impact the functionality of:
- Checkout
- Live chat
- Account login
- Cart persistence
- Website personalization
Some features may not work at all without strictly necessary cookies.
6. Do Cookies Collect Personal Information?
Most cookies used by MyUltra collect anonymous or aggregated information.
Cookies may associate certain technical data with your session but do not directly identify you.
We do not use cookies to store:
- Names
- Contact information
- Payment data
- Sensitive data
Any personal data you provide is stored securely according to our Privacy Policy.
7. Data Retention
Retention periods vary based on cookie type:
- Session cookies: Deleted when the browser closes
- Functional cookies: Up to 1 year
- Analytics cookies: Up to 26 months (Google Analytics standard)
- Security cookies: Duration based on threat detection needs
8. Legal Basis for Using Cookies
Under GDPR and ePrivacy rules, we use:
- Strictly necessary cookies — without consent
- Analytics and functional cookies — with user consent where required
- Security cookies — justified by legitimate interests in maintaining Website safety
Users may withdraw consent at any time by adjusting browser settings.
9. Changes to This Cookie Policy
We reserve the right to update this Cookie Policy periodically.
Updates become effective upon posting on https://myultra.net/.
We encourage users to check this page regularly for updates.
10. Contact Information
If you need assistance, our Support team is available:
Europe (CET): 09:00 – 22:00
Asia (ICT): 15:00 – 03:00
Ultra Group — Customer Support